At Cheers! Creative, we revitalized SPIRE Fitness, a boutique gym in Milwaukee’s Third Ward renowned for its cycling, strength, and personal training. The previous branding and interior didn’t quite capture the warm, welcoming vibe that SPIRE’s staff and clients embody. We swept away the old neon and outdated quotes, infusing the space with a cozy, moody, and inspiring atmosphere.

We preserved SPIRE’s iconic orange and hexagon logo, adding a rich burgundy to enhance the gym’s inviting feel. Our redesign featured an abstract mural in the lobby—perfect for group selfies—along with an inspirational quote mural in the spin room and eye-catching logos on street-facing walls to attract passersby. We also revamped window graphics, curated the bathrooms, and upgraded storage, decor, and the front desk.

Since our transformation, SPIRE’s brand identity, storefront, social media assets, and merchandise have all contributed to a significant boost in business.