Culligan Case Study
Overview
As part of a case study for Waterlogic’s transition to Culligan, I developed a visual asset and redesigned a website page to effectively communicate the innovative Firewall technology. The goal of this hypothetical project was to create a clean, engaging layout that adhered to Culligan’s updated brand guidelines while clearly showcasing the technology's benefits to potential customers. Through a structured and visually appealing design, I aimed to simplify the understanding of the Firewall technology’s value. To view my FIGMA file click here.
UI/UX Design | Web Design | Illustration | Print Design | Social Media Design | Inforgraphics
A significant focus of this case study involved incorporating an infographic-driven approach, allowing me to illustrate the equipment in a way that aligned with Culligan’s new art standards. This presented a unique opportunity to blend technical accuracy with creative design, making complex technology more accessible for a broader audience.
Additionally, I created supporting marketing materials designed for commercial meetings, ensuring they were informative, persuasive, and aligned with the sales process.
By integrating skills in web design, illustration, UI/UX, print design, and infographics, I developed a cohesive set of assets that communicated the technology’s advantages and supported Culligan’s overall brand positioning, even though the work remained a conceptual case study rather than a published project.
A significant focus of this case study involved incorporating an infographic-driven approach, allowing me to illustrate the equipment in a way that aligned with Culligan’s new art standards. This presented a unique opportunity to blend technical accuracy with creative design, making complex technology more accessible for a broader audience.
Additionally, I created supporting marketing materials designed for commercial meetings, ensuring they were informative, persuasive, and aligned with the sales process.
By integrating skills in web design, illustration, UI/UX, print design, and infographics, I developed a cohesive set of assets that communicated the technology’s advantages and supported Culligan’s overall brand positioning, even though the work remained a conceptual case study rather than a published project.
Culligan Case Study
Overview
As part of a case study for Waterlogic’s transition to Culligan, I developed a visual asset and redesigned a website page to effectively communicate the innovative Firewall technology. The goal of this hypothetical project was to create a clean, engaging layout that adhered to Culligan’s updated brand guidelines while clearly showcasing the technology's benefits to potential customers. Through a structured and visually appealing design, I aimed to simplify the understanding of the Firewall technology’s value. To view my FIGMA file click here.
UI/UX Design | Web Design | Illustration | Print Design | Social Media Design | Inforgraphics
A significant focus of this case study involved incorporating an infographic-driven approach, allowing me to illustrate the equipment in a way that aligned with Culligan’s new art standards. This presented a unique opportunity to blend technical accuracy with creative design, making complex technology more accessible for a broader audience.
Additionally, I created supporting marketing materials designed for commercial meetings, ensuring they were informative, persuasive, and aligned with the sales process.
By integrating skills in web design, illustration, UI/UX, print design, and infographics, I developed a cohesive set of assets that communicated the technology’s advantages and supported Culligan’s overall brand positioning, even though the work remained a conceptual case study rather than a published project.